Archive for March, 2010
World Water Day
Posted by Will in Social Media Causes on March 22nd, 2010
Today, World Water Day, charity: water launched UNSHAKEN, a campaign to help Haiti recover by providing long-term water solutions.
One-third of the nation lacked access to safe drinking water before the quake; now, the situation is devastating. charity : water plans to provide sustainable water projects to serve at least 40,000 people through UNSHAKEN. 100% of donations directly fund water projects. Donate now.
Unshaken – charity: water’s campaign for Haiti from charity: water on Vimeo.
Creative Technology/Mobile Fundraising
Posted by Will in Creativity on March 11th, 2010
I try to give props to Philadelphia-based homeless advocacy program Project H.O.M.E. when I can, but this campaign from Pathways to Housing is one of the most creative uses of technology raising social awareness I’ve ever seen. Add in the mobile component and it’s simply brilliant.
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Ogilvy PR 360 Digital Influence- Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2 January 31, 2012(Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue to proliferate further down the tail, satirizing - and entertaining - more niche audiences. What does this add up to? Segmentation. While I [...] […]Blake Bowyer
- The Updated Ogilvy Social Media Engagement Code January 29, 2012First of all, this isn’t new. We have had a social media-related ethics code in place since 2005. At that time, it was the Blogger Outreach Code of Ethics. It helped us decide what was ‘best-practice’ and what wasn’t. These are our ethics not something handed down through culture or a governing body. We simply [...] […]John Bell
- Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2 January 31, 2012
