Will
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Posts by Will
Drive for Hunger
Monday, October 25th, 2010Guest Post: 10 Ways Geolocation is Changing the World
Tuesday, July 27th, 2010Engaging Bloggers: A (brief) Case Study
Wednesday, June 30th, 2010World Water Day
Monday, March 22nd, 2010Creative Technology/Mobile Fundraising
Thursday, March 11th, 2010Pepsi Refresh
Friday, February 5th, 2010Cause Marketing Contests: Less Money, More Value
Monday, January 25th, 2010Chase Community Giving Challenge: A $5million Failure?
Friday, December 18th, 2009-
Ogilvy PR 360 Digital Influence- Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2 January 31, 2012(Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue to proliferate further down the tail, satirizing - and entertaining - more niche audiences. What does this add up to? Segmentation. While I [...] […]Blake Bowyer
- The Updated Ogilvy Social Media Engagement Code January 29, 2012First of all, this isn’t new. We have had a social media-related ethics code in place since 2005. At that time, it was the Blogger Outreach Code of Ethics. It helped us decide what was ‘best-practice’ and what wasn’t. These are our ethics not something handed down through culture or a governing body. We simply [...] […]John Bell
- Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2 January 31, 2012
