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Ogilvy PR 360 Digital Influence

• Can Social Media Sell? March 5, 2010
  While social media spending is on the rise for both B2B and B2C companies, many brands are still realizing the full potential of online engagement for business development and lead generation.  Next week, I’ll be presenting ideas to the Silicon Valley Capital Club on how brands can best leverage the social web to drive word [...] […]
  Rachel Polish
• Celebrity Marketing With A Bollywood Star March 2, 2010
  Last week I had the opportunity to travel to Bangalore for a Brand Summit event that featured many marketers, communicators and even a Bollywood star talking about the future of marketing in India as country goes through what the conference termed as the “era of discontinuity.” With a ballooning population, growing Internet penetration, arguably the [...] […]
  Rohit Bhargava