Will

Ogilvy PR 360 Digital Influence

• Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2 January 31, 2012
  (Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue to proliferate further down the tail, satirizing - and entertaining - more niche audiences. What does this add up to? Segmentation. While I [...] […]
  Blake Bowyer
• The Updated Ogilvy Social Media Engagement Code January 29, 2012
  First of all, this isn’t new. We have had a social media-related ethics code in place since 2005. At that time, it was the Blogger Outreach Code of Ethics. It helped us decide what was ‘best-practice’ and what wasn’t. These are our ethics not something handed down through culture or a governing body. We simply [...] […]
  John Bell