Archive for category Benefits
Guest Post: 10 Ways Geolocation is Changing the World
This post was written by one of the best quizzo players I know, Rob Reed. He is the founder of MomentFeed, a location-based marketing, strategy, and technology firm.
Location technologies are transforming how we experience, navigate, and ultimately better our world. From the global to the local, here are #10Ways geolocation is a positive force for good.
Social media has changed the world. It has revolutionized communications on a global scale, and the transformation continues with every status update, blog post, and video stream. The global citizenry has become a global network.
Since becoming widely adopted just a couple years ago, social media has supercharged social action, cause marketing, and social entrepreneurship. Indeed, the true value hasn’t been the technology itself but how we’ve used it. Today, a second wave of innovation is defining a new era and setting the stage for change over the coming decade.
Mobile technologies will extend the global online network to anyone with a mobile device while enabling countless local networks to form in the real world. We’ve decentralized media production and distribution. We’re doing the same for energy. And we’ll continue this trend for social networking, social action, and commerce.
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Why Best Buy Uses Social Media
As a follow-up to yesterday’s post (below), Best Buy CMO Barry Judge offers some of the more compelling reasons why an organization would choose to use social media.
Our Key Takeaways:
“Transparency is one of the most powerful societal trends that is coming our way.”
“The brands that figure this out. The brands that are on this. I think are the brands that will succeed in the future.”
To Be or Not To Be (on Social Media)
Don't Overthink This One
Amidst the enormous amount of hype surrounding facebook and twitter, many organizations still wonder whether using social media makes sense for their goals. We get it. From the most practical perspectives, social media might seem more like a distraction than an aide. The fact is, if you want your business, non-profit, alumni-base, etc. to grow in the future, you need to embrace social media now while it still is mainly twitter and facebook.
Yesterday, The New York Times ran an article examining the tentative steps many small businesses are taking toward social media marketing. It reported that approximately 260,000 small businesses are already on social media and 51 percent believe they acquired or retained customers as a result of their social media outreach. What will happen to the other small businesses who aren’t adopting social media into their marketing strategies? Rob King, VP of Strategic Marketing at Sage North America puts it bluntly: “I hate to say it, but if they don’t, they’ll get left in the dust.”
Rob might be overstating the situation. Does the nail salon down the street really need to be on social media? Maybe. Given the fact that it’s free and quickly becoming a dominant source of information, I think a better question is why shouldn’t your organization use it? That’s a much more challenging one to answer. Feel free to leave a comment and let us know what you think.
A Welcome Surprise
SocialHerder received an email this afternoon from someone we’ve never met in person, but connected with several months ago over threaded comments at change.org. At the time, we exchanged brief, but interested conversation. Having learned about SocialHerder, they came out of the woodwork today and offered to connect us with a potential client looking for online community management. That’s a lucky break for a lot of companies. For us, it’s an important reminder that each person you meet – online or offline – is a substantive opportunity to connect, learn and grow. That understanding is a basic tenant for any online community manager.
In the busy world of online communities it can be a challenge to stop, listen and make a genuine connection. Do it every chance you get. Your community will strengthen and you never know when one of your members will pop up, surprise and connect you.
SocialHerder Emerges
In our offices here at SocialHerder there’s a quote on the wall that reads, “You can always tell how smart a person is by their willingness to ask questions.” We live by that philosophy, so when we started SocialHerder – a company focused on providing high-impact online community management – we started with questions: Why does SocialHerder exist? To put it another way, does the world need SocialHerder? In short, yes – and so does your organization.
In 2007, William Azaroff (head of Web Engagement & Banking at Canada’s largest credit union, Vancity) described for NetBanker.com the importance of hiring a community manager for social media projects. Azaroff dispelled the myth that an organization’s marketing department can activate various social media channels and then sit back and reap the rewards. Instead, he explains that, “If you’re going to invite the public to play, make sure you have someone who can help create the kind of community you want.” He goes on to emphasize that, “Whether or not hard dollars are spent launching a social media project, someone needs to manage the initiative and ensure that it achieves its goals.” We couldn’t agree more.
SocialHerder exists to provide organizations of any shape and size the ability to capitalize on opportunities that social media tools can offer. With backgrounds, experiences and skills in an array of industries, we’re here to help you make the most out of your initiatives and achieve your goals. In the coming days, weeks, months, and years, we plan to do just that. Think we can help you? Just shoot us an email and ask.
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Ogilvy PR 360 Digital Influence- Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2 January 31, 2012(Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue to proliferate further down the tail, satirizing - and entertaining - more niche audiences. What does this add up to? Segmentation. While I [...] […]Blake Bowyer
- The Updated Ogilvy Social Media Engagement Code January 29, 2012First of all, this isn’t new. We have had a social media-related ethics code in place since 2005. At that time, it was the Blogger Outreach Code of Ethics. It helped us decide what was ‘best-practice’ and what wasn’t. These are our ethics not something handed down through culture or a governing body. We simply [...] […]John Bell
- Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2 January 31, 2012
