Archive for category Social Causes

NASCAR is not on my radar when it comes to social issues, but that could change with the recent announcement that AARP has teamed up with Jeff Gordon to sponsor his 24 car during the upcoming season to support an anti-hunger campaign. Articles on the marriage focus mainly on how hard times have forced NASCAR to lower their sponsorship expectations (Jeff Gordon stalwart DuPont scaled back their sponsorship this year though Pepsi stayed strong). Ignoring the assumption that a chemical company is automatically a better sponsor than an anti-hunger campaign it’s a safe to say that I’m considering becoming a NASCAR fan. Not really, but I am intrigued to see how the NASCAR community with all its beer and obesity-centered stereotypes will respond to good ‘ol fashioned social causin’. NASCAR has reportedly filed patents for both “Drive For Hunger” and “Drive 4 Hunger,” but as of this writing http://twitter.com/drive4hunger and http://www.facebook.com/drive4hunger are still available. Get on it NASCAR!

What should we do with bread? Make a kick-ass Indy car!