I try to give props to Philadelphia-based homeless advocacy program Project H.O.M.E. when I can, but this campaign from Pathways to Housing is one of the most creative uses of technology raising social awareness I’ve ever seen. Add in the mobile component and it’s simply brilliant.







#1 by Alex Bornkessel at March 11th, 2010
Agreed–what a creative twist. I wonder how effective it was in terms of donations as well.
#2 by Will at March 11th, 2010
Hi Alex,
Thanks. That’s a great question. I’ll try to find out and report back.
Thanks,
Will