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	<title>SocialHerder &#187; transparency</title>
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		<title>Why Best Buy Uses Social Media</title>
		<link>http://socialherder.com/why-best-buy-uses-social-media/</link>
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		<pubDate>Fri, 05 Jun 2009 12:27:04 +0000</pubDate>
		<dc:creator>Will</dc:creator>
				<category><![CDATA[Benefits]]></category>
		<category><![CDATA[brand enhancement]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[socialherder]]></category>
		<category><![CDATA[transparency]]></category>

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		<description><![CDATA[As a follow-up to yesterday&#8217;s post (below), Best Buy CMO Barry Judge offers some of the more compelling reasons why an organization would choose to use social media. 
Our Key Takeaways:
&#8220;Transparency is one of the most powerful societal trends that is coming our way.&#8221;
&#8220;The brands that figure this out. The brands that are on this. [...]]]></description>
			<content:encoded><![CDATA[<p>As a follow-up to yesterday&#8217;s post (below), Best Buy CMO Barry Judge offers some of the more compelling reasons why an organization would choose to use social media. </p>
<p>Our Key Takeaways:<br />
&#8220;Transparency is one of the most powerful societal trends that is coming our way.&#8221;</p>
<p>&#8220;The brands that figure this out. The brands that are on this. I think are the brands that will succeed in the future.&#8221;  </p>
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